In the current era of digital communications, it is nice to know that there is still room for good old-fashioned ink on paper. Our client, a leading business intelligence and healthcare data management specialist, had a specific offering around Hospital Episode Statistics (HES data). As it was a fairly complex message, we recommended a traditional, hard-copy mailing. This not only enabled them to explain the proposition in detail, but the not-so-common letter format ensured deliverability, attention and recall. The personalisation, printing and mailing was handled entirely by Pharmabase Marketing, resulting in meetings for our client and ultimately, new business.
Key Targets:
Market Access, Medical Affairs, Market Research/Business Intelligence
Location:
UK only
Responsibility:
Domestic (UK), European, International & Global
Therapy Areas: Ethical, Medical Devices and Wound Care, minus existing clients