Our Work

OUR WORK

Our client base comprises a wide range of marketing service companies, all of whom wish to develop more business from the pharmaceutical industry.  Some examples of our work for various clients are listed below:
This campaign helped to reposition a highly-regarded independent healthcare agency after its acquisition by a global communications network.  It comprised a hard-copy mailing and personalised letter from the MD, followed a few days later by an email with links to their website and then, a follow-up telephone call.  This three-pronged campaign was 'pulsed' to the industry at the rate of 100 mailers per week over a  period of 12 weeks.  Each element was managed by Pharmabase Marketing throughout and the agency was delighted with both the quality and quantity of new business leads generated.  The campaign subsequently won a silver award for Best Business-to Business Self Promotion at the IPA Best of Health Awards. 

Key Targets: Marketing, Brand Management, Procurement, Training
Location: UK & Europe
Responsibility: Domestic (UK), European, International & Global
Therapy Areas: Selected, non-conflicting therapy areas only
This client is one of the UK's leading outsourcing organisations and our work over the years has involved a number of targeted and timely marketing activities promoting their services.  They have included, at different times, personalised emails about their national syndicated sales teams, their pharmacy teams and 'hot-spot' resourcing opportunities.  In each case, the target audience was carefully selected from the Pharmabase™ in consultation with the client and, as well as distributing the email on their behalf,Pharmabase Marketing advised on the most appropriate copy and provided full same-day analytics on display rates and engagement.

Key Targets: Sales, Marketing, Procurement
Location: UK only
Responsibility: Domestic (UK) only
Therapy Areas: All Ethical & OTC
In this campaign, an award-winning health and medical communications agency wished to gather pharma industry opinion about planning and measurement when developing successful healthcare communications programmes.  Through Pharmabase Marketing, targets were selected and invited via email to participate in a short industry-wide survey on the topic.  For each completed survey,  a donation was made to charity and participants could request a summary report of the insights to learn what their peers and colleagues in the industry might think too.  (All results were aggregated and anonymised).  The client had hoped for a minimum of 50 completed surveys; we exceeded this target by 40%, achieving 70 in total.

Key Targets: PR & Communications, Medical Affairs, Medical Education
Location: UK & Europe
Responsibility: Domestic (UK), European, International & Global
Therapy Areas: All Ethical
This client benchmarks organisational alignment within pharma and then creates practical action plans to accelerate brand performance. In less than 10 years, it had become a global business operating across 35 countries and its customers included 18 of the top 20 largest pharmaceutical companies.  Little wonder then, that they received the Queen's Award for International Trade - or that they asked Pharmabase Marketing to help spread the good news.  As it was under a strict embargo from Buckingham Palace until HM The Queen's birthday, timing was crucial.  Personal, hand-signed letters were posted out to selected clients on the evening of 20th April while emails were sent to others at 7am the next day.  Pharmabase Marketing managed the entire process seamlessy, from end to end.

Key Targets: General Management, Business Unit Management, Sales & Marketing Effectiveness
Location: UK (Postal) & Europe (Email)
Responsibility: Domestic (UK), European, International & Global
Therapy Areas: All Ethical
Our client is an established independent UK medical education agency.  Recognising the recent exponential increase in biosimilar approvals, they saw that medical education had a key role to play in supporting and accelerating biosimilar adoption. To that end, they launched a separate, specialist consultancy to help pharma companies to build global biosimilar brands.  With the help of Pharmabase™, combined with additional desk, telephone and internet research, Pharmabase Marketing identified key decision-makers specifically with European, international or global biosimilar responsibility, thereby supporting their business development activities.

Key Targets: Business Unit Management, Medical, Medical Affairs, Marketing 
Location: UK & Europe
Responsibility: European, EMEA, International & Global
Therapy Areas: Biosimilars
This client is a multichannel marketing healthcare agency. In preparing for a new business drive, they recognised the importance of having up-to-date, accurate industry contact data and commissioned Pharmabase Marketing to undertake a thorough cleanse of their database. This involved our benchmarking their data against Pharmabase™ , providing a report on the quality of their data and then undertaking a full database cleanse: validating or correcting details where necessary and ‘date-stamping’ every record with the date when the details were verified by Pharmabase™. 

Key Targets: Marketing, Brand Management, Digital
Location: UK & Europe
Responsibility: Domestic (UK), European, International & Global
Therapy Areas: All
This was a timely and tactical promotion for a small OTC PR agency that definitely punches above its weight. Having enjoyed huge success at last year's OTC Marketing Awards, they wanted to remind industry of their award-winning pedigree directly before this year's ceremony (at which they accounted for over 20% of all shortlisted PR entries). A range of OTC marketers were handpicked from Pharmabase™ and sent an email on the very morning of the awards, significantly raising the awarenss of the agency before during and after the event.  (And we are delighted that they won yet again!)

Key Targets: PR & Communications, Marketing, Brand Management, Procurement
Location: UK only
Responsibility: Domestic (UK), European, International & Global
Therapy Areas: OTC brands only
A new market access consultancy was about to launch but no-one had heard of them and the market was already overcrowded. In order to raise awareness of the company and identify the 'sweet spot' in the market for their services, we developed and hosted an industry survey among 900 people carefully selected from Pharmabase™.  This produced 61 responses from 27 participating companies (a 7% participation rate) and the results provided valuable insights into clients' concerns around market access and the support they might need in tackling them.  Pharmabase Marketing also published a survey outcomes booklet which was sent to all participants and  the trade press, resulting in a double-page spread feature in Pharmaceutical Market Europe (PME).

Key Targets: Market Access, Business Unit Management, Public Affairs
Location: UK only
Responsibility: Domestic (UK) only
Therapy Areas: All Ethical
In the current era of digital communications, it is  nice to know that there is still room for good old-fashioned ink on paper.  Our client, a leading business intelligence and healthcare data management specialist, had a specific offering around Hospital Episode Statistics (HES data).  As it was a fairly complex message, we recommended  a traditional, hard-copy mailing.  This not only enabled them to explain the proposition in detail, but the not-so-common letter format ensured deliverability, attention and recall.  The personalisation, printing and mailing was handled  entirely by Pharmabase Marketing, resulting in meetings for our client and ultimately, new business.

Key Targets: Market Access, Medical Affairs, Market Research/Business Intelligence
Location: UK only
Responsibility: Domestic (UK), European, International & Global
Therapy Areas: Ethical, Medical Devices and Wound Care, minus existing clients
Our client, a leading producer of nursing journals and nurse education, had conducted major research among nurse prescribers which had compelling findings for the pharmaceutical industry.  Our client was keen to get some real engagement with the industry so, rather than just sending the survey results out or posting them on their website, they asked us to create a campaign advising the industry of the availability of the survey, and inviting them to request the survey from them.  This generated over 90 requests for the document and several follow-up meetings, resulting in more pharma marketing budget being allocated to nurse prescribers.

Key Targets: Marketing, Brand Management, Medical Education, Digital
Location: UK only
Responsibility: Domestic (UK) only
Therapy Areas:  Respiratory, Diabetes, Women's Health, Oncology, CNS
A multimedia campaign comprising hard copy, email and survey elements helped this full-service live event agency to transfer best practice from their work in the technology and automotive sectors and offer fresh thinking in pharma.  First, a hard copy letter was sent out to senior pharmaceutical executives introducing the company, and asking for their kind participation in a survey, a link for which would be emailed 48 hours later.  This 'heads up' helped to maximise response and participation which resulted in a comprehensive report of the survey’s findings and redefined the pharmaceutical live event experience.

Key Targets: Sales & Marketing, Conference & Event Management, Training
Location: UK only
Responsibility: Domestic (UK), European, International & Global
Therapy Areas: All - Top 50 Companies only
Sometimes it's not just companies that wish to talk to pharma.  Here we have a GP Commissioner in Hertfordshire with a special interest in gastroenterology.  He had just been elected chair of the UK society which is considered to be the national voice for primary care gastroenterology and he recognised that pharmaceutical companies with gastroenterology products or portfolios might be interested in some of their initiatives and opportunities for collaboration.  In order to open up a dialogue, we helped him to identify the most appropriate targets in GI marketing and managed a very simple introductory email on his behalf.   He was delighted with the response which resulted in a number of meetings with pharma and led to new industry support for the society.

Key Targets: Corporate Affairs, Business Unit Management, Marketing, Medical
Location: UK only
Responsibility: Domestic (UK) only
Therapy Areas: Gastroenterology, Oncology, Hepatitis C
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