Pharmabase Marketing is headed by founder and managing director, Ciaran Duke, who has over 30 years' experience in business-to-business communications. He started his career in Haymarket Publishing's medical division before becoming  responsible for their flagship marketing titles, Campaign, Marketing and PR Week. He then joined PMGroup where he was the driving force behind the launch of Communiqué on both sides of the Atlantic; the Communiqué and PMEA Awards schemes; and Pharmaceutical Marketing Europe (PME). Ciaran was a founding director of the Healthcare Communications Association. He launched Pharmabase Marketing in 2010.

Pharmabase Marketing's research director is Melanie Duke who has over 25 years' experience in the publishing, educational and pharmaceutical sectors.  She spent much of her career at Haymarket Publishing where she became divisional board director with responsibility  for recruitment advertising across their entire portfolio of business and trade titles.  At Pharmabase Marketing, she is responsible for developing the Pharmabase™ database, ensuring its accuracy and deploying advanced segmentation tools to identify precisely the right people for our clients.  Outside of work, she is a school governor, providing strategic advice in marketing and education to the board of governors.